Using conceptual metaphor and functional grammar to explore how language used in physics affects student learning

This paper introduces a theory about the role of language in learning physics. The theory is developed in the context of physics students' and physicists' talking and writing about the subject of quantum mechanics. We found that physicists' language encodes different varieties of analogical models through the use of grammar and conceptual metaphor. We hypothesize that students categorize concepts into ontological categories based on the grammatical structure of physicists' language. We also hypothesize that students over-extend and misapply conceptual metaphors in physicists' speech and writing. Using our theory, we will show how, in some cases, we can explain student difficulties in quantum mechanics as difficulties with language.Comment: Accepted for publication in Phys. Rev. ST:PE

Involvement of the endocannabinoid system in reward processing in the human brain

Rationale Disturbed reward processing in humans has been associated with a number of disorders, such as depression, addiction, and attention-deficit hyperactivity disorder. The endocannabinoid (eCB) system has been implicated in reward processing in animals, but in humans, the relation between eCB functioning and reward is less clear. Objectives The current study uses functional magnetic resonance imaging (fMRI) to investigate the role of the eCB system in reward processing in humans by examining the effect of the eCB agonist Δ9-tetrahydrocannabinol (THC) on reward-related brain activity. Methods Eleven healthy males participated in a randomized placebo-controlled pharmacological fMRI study with administration of THC to challenge the eCB system. We compared anticipatory and feedback-related brain activity after placebo and THC, using a monetary incentive delay task. In this task, subjects are notified before each trial whether a correct response is rewarded (“reward trial”) or not (“neutral trial”). Results Subjects showed faster reaction times during reward trials compared to neutral trials, and this effect was not altered by THC. THC induced a widespread attenuation of the brain response to feedback in reward trials but not in neutral trials. Anticipatory brain activity was not affected. Conclusions These results suggest a role for the eCB system in the appreciation of rewards. The involvement of the eCB system in feedback processing may be relevant for disorders in which appreciation of natural rewards may be affected such as addiction

A fire station in your body: Metaphors in educational texts on HIV/AIDS

Contains fulltext : 82957.pdf (postprint version ) (Open Access)7 p

Towards a theory of visual signification

Theories of visual rhetoric have been welcomed as a promising framework for understanding how visual communication works in advertising. However, visual rhetoric has not yet provided a systematic understanding of how visual persuasion operates. One of the assumptions which might inhibit the further development of theories of visual rhetoric is the argument that images do not imitate reality. Our counter-argument is that resemblance between visual signs and reality is essential for leveraging consumers’ experiences when they interpret pictorial metaphors in ads. The findings of two experiments suggest that individuals not only incorporate their knowledge of the physical world into their interpretation of ad images, but also that the principles of categorisation of physical objects can be used to structure how persuasion works in visual communication. We therefore propose that identifying the level of visual claim strength within ads contributes to our understanding of visual persuasion